Now that you have your image and copy ready to go, it’s time to unleash your creativity. It really depends on how you want your process to work! One liner: “Life can take you to some amazing places, we can help you get there.”ĭeal: “Auto loan rates starting as low as #.#%” The possibilities are endless, but don’t let that sidetrack you from connecting the copy to the promotional message. You can also use the image you chose for inspiration, or look into old sayings that you can put a twist on. Either way you’re getting the creative juices flowing. You might come up with one you love or find out what you definitely don’t like. I know, that sounds like a lot, but don’t let yourself get caught up in making them all perfect or even good. Try writing down 25 different options/versions of what you want to say. Coming up with one-liners is no easy task, but there are steps you can take to work through your writer’s block. I would suggest coming up with a catchy one-liner that applies to the promotion and then a short section including the actual deal for the back of the postcard. It’s a good idea to keep that in mind while coming up with the copy. With a postcard, we want to drive foot traffic in our branches, traffic on our websites or inbound phone calls. It’s important to remember what we’re selling here. You should try and get your main idea across in two lines or less. Let that awesome image you worked so hard to find do most of the talking for you. Keep in mind this text will have to go on top of the image you decided on, so keep it short and simple. Next you’ll want to come up with the copy.

How to make photo frame postcards